Digital Marketing Course Syllabus for Learning to 2024

Ready to catapult yourself into the top 1% of digital marketers in 2024? Get ready to dive into the cutting-edge Digital Marketing Syllabus! With a track record of empowering over thousands of digital marketing enthusiasts, we've revamped our syllabus to ensure you're equipped with the latest strategies and tools. Below, feast your eyes on the exclusive roadmap to digital marketing success used by our renowned training program. It's time to unleash your potential and dominate the digital landscape!

Module 1: Introduction To Digital Marketing
Module 2: Website Planning & Analysis
Module 3: Search Engine Optimization
Module 4: Search Engine Marketing
Module 5: Social Media Marketing
Module 6: Web Analytics
Module 7: Google Tag Manager
Module 8: Display Advertising
Module 9: Video Advertising
Module 10: E-commerce Marketing
Module 11: Mobile Marketing
Module 12: App Store Optimization
Module 13: Content Marketing & Blogging
Module 14: Online Reputation Management
Module 15: Affiliate Marketing
Module 16: Email Marketing
Module 17: Influencer Marketing
Module 18: Marketing & Sales Automation
Module 19: Growth Hacking
Why choose WebPedix’s digital marketing program?

Module 1: Introduction To Digital Marketing

Kickstart your journey into the dynamic world of digital marketing with an in-depth exploration of its fundamental concepts, strategies, and industry trends. Gain a comprehensive understanding of the digital marketing landscape and lay the groundwork for mastering advanced techniques.

Throughout this course, you'll dive into essential aspects of digital marketing, including:

Understanding the core concept of digital marketing

Recognizing the significance of online marketing for businesses
Grasping the advantages digital marketing offers to businesses
Identifying the objectives behind website creation
Exploring the role and duties of a digital marketer
Getting introduced to online advertising
Exploring different revenue models
Learning how to develop a successful digital marketing strategy

Module 2: Website Planning & Analysis

Learn the art of crafting compelling websites that captivate audiences and drive results. Dive into website planning and analysis to understand user behavior, optimize user experience, and maximize conversion rates.

Module benefits that you are gain:

Up-to-date website development trends
Definition and importance of domain names and extensions
Identifying the best hosting servers
Understanding various server types
Utilizing a content management system
Popular user experience trends
Defining website objectives
Essential steps in website creation
Conducting a comprehensive SEO audit.

Module 3: Search Engine Optimization (SEO)

Unlock the power of organic traffic by mastering the principles of search engine optimization (SEO). Discover how to optimize your website's visibility on search engine results pages and implement effective strategies to climb the rankings.
What you will learn from this module:

An Overview of SEO and SERP
Find out insights into search engine operations
Traffic source and its meaning
Different types of keywords research
Identifying the best keyword techniques
Keyword optimization strategies
Traffic source and its meaning
Different types of keywords research
Identifying the best keyword techniques
Keyword optimization strategies
Content planning and optimization process
Internal linking and its importance with benefits
Effective meta tags techniques.

Module 4: Search Engine Marketing (SEM)

Harness the potential of paid advertising with search engine marketing (SEM). Explore techniques for creating targeted campaigns, optimizing ad performance, and maximizing return on investment (ROI) through platforms like Google Ads.

What you will learn:

Introduction to Google AdWords
Techniques for creating effective ad campaigns
Overview of Microsoft AdCenter
Finding the appropriate budget for ad campaigns
Understanding your target audience for better results
Using dynamic ads to improve ad performance
Explanation of display advertising and its benefits
Methods for remarketing and its importance
Conversion tracking techniques to measure success
Different automation strategies for better ad management
Explanation of Ad Rank and its importance
Overview of different pricing models such as CPC, CPM, and CPA.

Module 5: Social Media Marketing

Delve into the realm of social media marketing and learn how to leverage popular platforms to build brand awareness, engage with audiences, and drive conversions. Explore strategies for content creation, audience targeting, and community management.

What you’ll learn: ● Introduction to various social media platforms ● Techniques for achieving high user engagement on social media ● Understanding the importance of building a community on Facebook ● Methods for promoting your brand on social media ● The fundamentals of using Twitter and LinkedIn for business ● Optimizing your Google Plus profile and utilizing Google My Business ● Techniques for creating a successful branding strategy on Social media

Module 6: Web Analytics

Master the art of data-driven decision-making with web analytics. Gain insights into website traffic, user behavior, and campaign performance using tools like Google Analytics to optimize marketing strategies and achieve business objectives.

What you’ll learn: ● Introduction to Google Analytics ● Explanation of how Google Analytics works ● Overview of real-time data tracking ● Analyzing and gaining insights from website data ● Understanding different types of goals in Google Analytics ● Techniques for creating custom dimensions in Google Analytics ● Methodologies for utilizing enhanced eCommerce in Google Analytics ● Integration of Google Analytics with other tools such as Search Console, DoubleClick

Module 7: Google Tag Manager

Streamline your digital marketing efforts with Google Tag Manager. Learn how to effectively manage website tags and track user interactions without relying on developer assistance, empowering you to implement tracking codes and monitor performance with ease. What you’ll learn: ● Explanation of tags and their functionality ● Techniques for setting up web and mobile apps for tag tracking ● A step-by-step guide to creating a GTM account and container ● Adding, updating, and publishing tags in GTM ● Understanding tags and triggers in GTM ● Overview of variables and the data layer in GTM ● Implementation scenarios for data layer events in GTM

Module 8: Display Advertising

Explore the world of display advertising and learn how to create visually engaging ads that resonate with your target audience. Discover effective targeting techniques, ad formats, and bidding strategies to maximize reach and impact. What you’ll learn: ● Overview of different types of display advertising ● Understanding pixel sizes based on display types ● Explanation of pricing models for display ads ● Techniques for topic and placement targeting ● Overview of GDN reserve ● Methods for finding interest categories for display advertising ● Explanation of contextual keyword targeting ● Techniques for performing remarketing using display advertising

Module 9: Video Advertising

Tap into the power of video marketing with comprehensive insights into video advertising. From creating compelling video content to optimizing ad placements across various platforms, master the art of capturing audience attention and driving conversions. What you’ll learn: ● Overview of video advertising ● Defining objectives for video advertising campaigns ● Using YouTube Ads for video advertising ● Setting up video ad campaigns on YouTube ● Familiarizing with different ad formats for video advertising ● Implementing auction management techniques ● Optimizing video ad campaigns for better performance ● Understanding YouTube analytics for video advertising ● Reviewing successful video advertising case studies

Module 10: E-commerce Marketing

Navigate the unique challenges and opportunities of e-commerce marketing. Learn strategies for optimizing product listings, driving traffic to online stores, and maximizing sales through effective e-commerce marketing tactics. What you’ll learn: ● Overview of video advertising ● Defining objectives for video advertising campaigns ● Using YouTube Ads for video advertising ● Setting up video ad campaigns on YouTube ● Familiarizing with different ad formats for video advertising ● Implementing auction management techniques ● Optimizing video ad campaigns for better performance ● Understanding YouTube analytics for video advertising ● Reviewing successful video advertising case studies

Module 11: Mobile Marketing

Embrace the mobile-first mindset and discover strategies for reaching and engaging mobile audiences effectively. Explore mobile advertising, app marketing, and responsive design techniques to capitalize on the growing influence of mobile devices. What you’ll learn: ● E-commerce definition ● Different E-commerce platforms ● Significance of SEO in E-commerce ● Developing a robust E-commerce plan ● Creating product listing ads ● Establishing enhanced E-commerce tracking ● Explanation of E-commerce conversion tracking ● Determining measurement of sales revenue ● Comprehending customer lifetime value

Module 12: App Store Optimization (ASO)

Maximize visibility and downloads for your mobile apps with app store optimization (ASO). Learn how to optimize app listings, improve app rankings, and drive organic traffic from app store search results. What you’ll learn: ● Familiarization with diverse types of mobile devices ● Explanation of mobile marketing and social media ● Definition of mobile analytics ● Importance of having a mobile-responsive website ● Overview of various methods of mobile advertising and search ● Techniques for executing mobile content marketing ● Mobile Pay-Per-Click advertising ● Mobile video marketing ● Comprehension of how mobile E-commerce functions

Module 13: Content Marketing & Blogging

Master the art of storytelling and audience engagement with content marketing and blogging. Learn how to create valuable, relevant content that resonates with your target audience and drives organic traffic to your website. What you’ll learn: ● ASO basics ● Overview of App Store and Google Play store ● Comprehension of Keyword Optimization ● Asset Optimization techniques ● Analysis of competition among mobile applications ● Significance of localization in ASO ● Explanation of the importance of reviews in ASO

Module 14: Online Reputation Management

Protect and enhance your brand's online reputation with effective reputation management strategies. Learn how to monitor brand mentions, address customer feedback, and maintain a positive online presence across various channels. What you’ll learn: ● Content marketing definition ● Overview of various content types ● Identification of effective marketing strategies ● Creation of audience personas and content maps ● Development of a traffic channel plan ● Techniques for overcoming content marketing challenges ● Learning content promotion and increasing sales ● Methods for creating original and engaging content ● Understanding content dissemination techniques ● Familiarization with the concepts of blogging

Module 15: Affiliate Marketing

Explore the world of affiliate marketing and discover how to build mutually beneficial partnerships to drive sales and generate revenue. Learn how to effectively manage affiliate programs, track performance, and optimize affiliate campaigns for success. What you’ll learn: ● Explanation of Online Reputation Management (ORM) and its Applications ● Acquisition of different ORM strategies ● Significance of listening to brand conversations ● Identification of methods for measuring brand sentiments ● Techniques for resolving negative conversations ● Management of negative search results ● Examination of a recent case study concerning online reputation crises

Module 16: Email Marketing

Unlock the potential of email marketing as a powerful tool for customer acquisition, engagement, and retention. Explore best practices for email campaign planning, list segmentation, and automation to deliver personalized experiences and drive conversions. What you’ll learn: ● Explanation of affiliate marketing tactics ● Overview of how affiliate marketing works ● Identification of profitable affiliate niches and products ● Techniques for developing an exceptional affiliate website ● Digital strategies for increasing affiliate traffic ● Management of rejections ● Examination of real-life examples of obtaining approvals ● Introduction to Google Adsense ● Explanation of the Amazon Affiliate marketing program ● Understanding of affiliate programs such as Clickbank

Module 17: Influencer Marketing

Harness the influence of key opinion leaders and influencers to amplify your brand's message and reach new audiences. Learn how to identify, engage, and collaborate with influencers to create authentic content and drive meaningful engagement. What you’ll learn: ● Definition of email marketing ● Development and management of an email list ● Introduction to email marketing tools ● Creation of an email marketing campaign ● Explanation of open rates and techniques for optimizing them ● Enhancement of Return on Investment (ROI) and utilization of A/B testing ● Examination of the most effective email marketing methods ● Techniques for creating compelling email messages ● Analysis and measurement of email marketing efforts

Module 18: Marketing & Sales Automation

Streamline marketing and sales processes with automation tools and workflows. Discover how to automate repetitive tasks, nurture leads, and optimize conversions through marketing automation platforms like HubSpot and Salesforce. What you’ll learn: ● Understanding the significance of influencer marketing ● The role of Influencers in driving sales growth ● Establishing objectives for the influencer program ● Identifying influencer archetypes and communication styles ● Managing influencer relations ● Creating a measurement framework to evaluate the effectiveness of influencer marketing efforts

Module 19: Growth Hacking

Explore unconventional strategies and tactics for rapid business growth with growth hacking. Learn how to identify growth opportunities, experiment with innovative marketing techniques, and achieve scalable growth on a shoestring budget. What you’ll learn: ● Defining growth hacking ● Developing a growth mindset ● Exploring various growth hacking techniques ● Understanding the A2R2 framework ● Building a growth-oriented culture in your team ● Learning growth analytics ● Scaling up your growth hacks ● Studying unicorn growth hacks

Why Choose WebPedix's Digital Marketing Program?

Finally, discover the unique value proposition of WebPedix's digital marketing program. From expert instructors and hands-on learning experiences to industry-relevant curriculum and career support, uncover why our program stands out as the ultimate choice for aspiring digital marketers.

1. Cohort-based Learning:

WebPedix offers courses where you'll learn alongside peers at your skill level, fostering supportive community and facilitating shared learning experiences.

2. Industry Expert Instructors:

Learn from seasoned digital marketing professionals at WebPedix who bring real-world experience and expertise, providing insights into the latest tools, techniques, and trends.

3. Hands-on Training:

Dive into practical learning with WebPedix's program, engaging in real-life projects, campaigns, and case studies to deepen your understanding of digital marketing principles.

4. Updated Curriculum:

Stay ahead of the curve with WebPedix's continually updated curriculum, ensuring you learn the most relevant and cutting-edge digital marketing skills.

5. Internationally Recognized Certification:

Upon completion, receive a certification recognized globally, enhancing your resume and boosting your employability.

6. Global Community:

Join a vibrant global network of digital marketing professionals through WebPedix, offering opportunities to connect, collaborate, and learn from peers worldwide.

7. Personalized Mentorship:

Benefit from personalized mentorship at WebPedix, with one-on-one coaching sessions tailored to support you in achieving your digital marketing goals

Each module is meticulously designed to provide you with the knowledge, skills, and practical experience needed to excel in today's competitive digital landscape. Get ready to embark on a transformative learning journey and unlock your full potential as a top-tier digital marketer!

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Digital Marketing Course Syllabus for Learning to 2024